The Problem When Writing a Novel Robert McKee’s book ‘Story’ describes all the elements for creating a good story. Near the end he gives the ideal way to actually write it: ‘from the inside out’. Writing ‘from the outside in’ is the common, flawed method where the writer starts with dialogue before they’ve nailed all […]
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I believe that the British instinct for business phone calls is to enjoy these elements: No eye contact Convenience And to feel distinctly uncomfortable about these ones: Making rapport Tackling the important stuff like asking for business However, phone calls can be productive and enjoyable. Here’s how to achieve both: Before you even start, work out WHY
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Dear CEO, How are you? I imagine you’d be pretty happy at the moment (although it’s difficult to tell). Just thought I’d write and let you know about a slight problem that you might be unaware of. OK, this is tricky. Here we go: well… you’re boring us when you speak. Sorry, you’re just so
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‘But Jon, I want to actually be confident.’ For your audience, apparent confidence is all that matters, whether it’s genuine or not. And here’s how you do it: Prepare properly. This could be a rehearsing presentation or pitch, creating a well-researched meeting agenda or making thorough notes for a phone call. It might seem like a waste of
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Hi Reader, Here are a few pointers for an effective email: Get to the point. Keep it simple. Keep it short. Regards, Jon. P.S. That introductory line had better sum up the point of the email. The more vague you are, the more likely your reader is to skim the email or skip it entirely. Email
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