Conflict is Good – Use It

Boooooring

I see a lot of predictable nonsense: presentations, emails and adverts that need a good kick up the arse to make them interesting. They need a story. But what makes a good story?

 

Trouble/Drama/Conflict

Everyone has bad days, and has had to deal with events they wish had never happened, things that bring them down and make their life a misery. But I think people often deal with them the wrong way, by:

  1. Thinking that their problems are worse than everyone else’s. You’ve got it better than a lot of other people, and you know it. Stop feeling sorry for yourself and get back on the metaphorical horse.
  2. Thinking that each experience will remain indefinitely as a painful memory.

 

Spread the Love

However, whatever issues you encounter in your life, there is a positive aspect, something that you can put to very good use:

Telling people about it afterwards.

Which brings us to stories and interesting communication. Might seem a bit odd to tell people about something unpleasant that’s happened to you, but it can be really effective, and here’s why:

  1. It makes you human! Yes, you have the same problems as everyone else and they can relate to that.
  2. It’s funny! That day where it all went horribly wrong is grotesquely uncomfortable at the time, but in hindsight can be very amusing indeed.
Conclusion

Use all the bad experiences as a positive force in your life by showing others that you are a dedicated, hard-working problem-solver who has overcome adversity and lived to tell the tale.

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