What’s the best way to get your audience involved with what you’re talking about? How do you persuade them that it’s important and how do you get them to come along for the ride?
I think the best thing to do is to convey your motivation, the reason that you’re doing the whole thing, what Simon Sinek would call your ‘why’. This could be anything. This could be helping people, it could be making lots of money. It doesn’t matter.
You see, the problem is if you list lots of information, yes, your audience will know more about the subject at the end when you finish talking, but will they be stirred to take action? I suspect not.
So give them your motivation. Tell them what it is, open up, be completely honest with them. You might not persuade all of them to come along with you, but those that do will be really invested and committed. So convey your motivation.