Smash It
Do you make an impact when you speak? No? Well that’s fine with me. ‘Making an impact’ is a term often used when describing supposed good presentation technique, and being memorable is certainly a feature of good communication.
All Breakages Must Be Paid For
However, if even for just a moment I think that the person communicating with me is trying to make an impact, then it distracts me; I get the impression that their objective is not to convey or persuade, but to be exciting for the sake of it. Oh dear. I often tread this line, because I like to be different and memorable, but I hope that my execution comes across as playful creativity; lively interaction is a feature of my style, not my sole objective.
Glue It Back Together Again
Don’t try too hard. By not trying to make an impact, leave an impression or other violent metaphor, you give yourself the greatest chance of achieving precisely that – it’ll be the natural result of appearing relaxed, authoritative and friendly. And how do you achieve that? By writing and rehearsing thoroughly, of course.
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