They may sound like four sisters from a Jane Austen novel, but they are in fact the four elements for a great speech as defined by JFK speechwriter Ted Sorensen, and shared with me via Jeremy Connell-Waite.

So, for all your talks:

+ Keep it light. You can deal with even the most serious subject in a gentle, friendly way.
+ For goodness’ sake keep it short. A large volume of information impresses no one.
+ Make it mean something; show that it actually matters in the real world, make it relevant for your audience.
+ Keep it simple. Complexity doesn’t make you look intelligent, possibly just lazy, or a little too keen to impress or exclude.

Here’s a very short piece Jeremy wrote on this subject, with one of his highly detailed analysis drawings:

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