They may sound like four sisters from a Jane Austen novel, but they are in fact the four elements for a great speech as defined by JFK speechwriter Ted Sorensen, and shared with me via Jeremy Connell-Waite.
So, for all your talks:
+ Keep it light. You can deal with even the most serious subject in a gentle, friendly way.
+ For goodness’ sake keep it short. A large volume of information impresses no one.
+ Make it mean something; show that it actually matters in the real world, make it relevant for your audience.
+ Keep it simple. Complexity doesn’t make you look intelligent, possibly just lazy, or a little too keen to impress or exclude.
Here’s a very short piece Jeremy wrote on this subject, with one of his highly detailed analysis drawings: https://lnkd.in/d8hmiVk