My communication philosophy is based on a latin phrase ‘utile dulci’*. Literally: ‘useful and enjoyable’. Here’s how you can do it. Make What You’re Saying Useful This can be tricky; you just have to do a bit of homework: Find out the pain point of your audience. You can do this beforehand and state it at […]
The Problem When Writing a Novel Robert McKee’s book ‘Story’ describes all the elements for creating a good story. Near the end he gives the ideal way to actually write it: ‘from the inside out’. Writing ‘from the outside in’ is the common, flawed method where the writer starts with dialogue before they’ve nailed all
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As a self-employed/one-man army/freelance hero, I do everything for my business: marketing, accounts etc, as well as delivering my top-notch training and making sure it’s fresh and relevant. I believe that the reason I’ve managed to build my business into what it is – without losing my mind – is down to two things: Heroic dedication* Ann
A Mentor: Your Business Maze Guide Read More »
