My communication philosophy is based on a latin phrase ‘utile dulci’*. Literally: ‘useful and enjoyable’. Here’s how you can do it. Make What You’re Saying Useful This can be tricky; you just have to do a bit of homework: Find out the pain point of your audience. You can do this beforehand and state it at […]
The Problem When Writing a Novel Robert McKee’s book ‘Story’ describes all the elements for creating a good story. Near the end he gives the ideal way to actually write it: ‘from the inside out’. Writing ‘from the outside in’ is the common, flawed method where the writer starts with dialogue before they’ve nailed all
Save Time: Sketch Your Presentation First Read More »
I believe that the British instinct for business phone calls is to enjoy these elements: No eye contact Convenience And to feel distinctly uncomfortable about these ones: Making rapport Tackling the important stuff like asking for business However, phone calls can be productive and enjoyable. Here’s how to achieve both: Before you even start, work out WHY
Special Moves for Enjoyable Phone Calls Read More »
As a self-employed/one-man army/freelance hero, I do everything for my business: marketing, accounts etc, as well as delivering my top-notch training and making sure it’s fresh and relevant. I believe that the reason I’ve managed to build my business into what it is – without losing my mind – is down to two things: Heroic dedication* Ann
A Mentor: Your Business Maze Guide Read More »
Dear CEO, How are you? I imagine you’d be pretty happy at the moment (although it’s difficult to tell). Just thought I’d write and let you know about a slight problem that you might be unaware of. OK, this is tricky. Here we go: well… you’re boring us when you speak. Sorry, you’re just so
Dear CEO: You’re Boring Us All Read More »
