Which is most important? That what you’re saying matters. That what you’re saying matters to you. Talking about something important doesn’t guarantee that you’re going to have the audience’s attention, even if they ought to be interested. Talking about something with absolute passion guarantees the audience’s attention for at least the first few minutes. Booooring! I often get […]
Read the Instructions In order for your business to thrive, you have to think creatively about what it provides. Doing the same old thing worked for a while, but now you must innovate. The pressure of coming up with something original actually prevents creative thought – the fear of failure is your enemy and you must remove it. Children
Improve Your Business – Play Games Read More »
Look at all that great stuff you’ve written – well done, it’s a good, solid document/presentation/email. Now, what’s the really important stuff? The key point(s) that you really need the other person to understand? Got them? Good. Now, throw away what’s left: all the pleasantries, associated information and other thoughts – the gumph. Keep control of the piece;
Distillation Technique Read More »
When trying to create something new and interesting, limits are good – really good. Two examples: 1. Design a video game. ‘So I can do whatever I want? Cool!’ Except it’s not, because there’s no challenge, no problem to solve, and therefore no real achievement when the project’s finished. The brief was too open, even if the
Limits Stimulate Creativity Read More »
Important Advice Don’t be boring. Don’t overdo it. Don’t mess it up. This is the kind of incredibly unhelpful self-talk that will undo any important verbal interaction, whether it’s a date, best man’s speech or a pitch for investment. The key to success in these situations? Well, thinking positively is good: Be interesting. Be cool. Get it right. But this kind of
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