Pitching or presenting? Just give me the good stuff, please.
A great fighter won’t prance about trying to be impressive before engaging; they’ll end the conflict as quickly as possible, with minimum effort.
I don’t need to know how wonderful you are, or the background on how you came to be here today. Communicate the information, make your point, then invite discussion if it will help your audience’s understanding.
Brevity is certainly the soul of wit, but also of all good communication. Shorter means easier to understand and remember.
This Hubspot post by Ginny Soskey gives a great example of this approach being used in a cold email pitch.
Got it? Excellent.
‘The Kung Fu of Presentation, Part One: The Philosophy‘
‘The Kung Fu of Presentation, Part Two: Learning‘